If you’re wondering what’s the big secret to ranking in search so you can grab the attention of targeted traffic… …and you’ve been told you need to optimize for search… Read More »The Backbone of Content Marketing (& How to Make Sure Your Content Has It!)
I was walking through the beachside town of Tangalle today and realized how important analog forms of marketing are to the businesses here. While Sri Lanka was recently awarded Best… Read More »What Sri Lanka Can Teach Us About Low-resource Marketing
Marketing is essentially understanding what people want and like and then making a product or service that fits that. Strategy is enormously important. In content marketing specifically, getting a behind-the-scenes… Read More »Lost in the Marketing Quagmire: Don’t Forget About Innovation and Creativity
I call myself a freelance copywriter and content marketing strategist. But what exactly does that mean? The short version is that I write words on digital platforms to help businesses… Read More »What I Do
As someone who spends a lot of time on content strategy and creation, I’ve seen my fair share of content across niches. By the way, if you’re wondering, What is… Read More »Are You Making These Content Marketing Mistakes? The Most Common Ones I See
If you haven’t met thirteen-year-old Robert Irwin, be prepared to be blown away. He is by far the most gracious, likable, intelligent, well-spoken 13-year-old I think I’ve ever seen. As… Read More »What Steve Irwin’s 13-year-old Son Can Teach Us About Marketing