Hi, I’m Michelle

I help mission-driven entrepreneurs get organic leads online

Content Marketing Strategy

I use market research to guide content production so every piece of content gets you closer to your sales goals.


I write words that connect with your target audience. Because getting more leads isn’t about selling; it’s about connecting with the reader on the other side.

Social Media Management

Meet your target audience wherever they are. I  write sticky copy that engages users across your social media channels.

What people are saying about my work…

“Michelle, you are a star! Thank you! So nicely laid out and exactly when you promised it would be. Really amazing, thanks again. I will definitely recommend you to others and turn to you with anything that comes up.”

— Harperem LTD

“We were very impressed with the quality content provided by Michelle. It was extremely functional, and with pinpoint precision for what was needed. Michelle provided the content in a timely and professional manner and was always available for questions or clarifications. We highly recommend.”

— Kacey & Yaacov, One Ideation LTD & Yafyag LTD

From the blog

Girl sitting on floor thinking and writing about content marketing

The Backbone of Content Marketing (& How to Make Sure Your Content Has It!)

If you’re wondering what’s the big secret to ranking in search so you can grab the attention of targeted traffic… …and you’ve been told you need to optimize for search using SEO, do backlink buil…

What Sri Lanka Can Teach Us About Low-resource Marketing

I was walking through the beachside town of Tangalle today and realized how important analog forms of marketing are to the businesses here. While Sri Lanka was recently awarded Best in Travel #1 Top C…


Lost in the Marketing Quagmire: Don’t Forget About Innovation and Creativity

Marketing is essentially understanding what people want and like and then making a product or service that fits that. Strategy is enormously important. In content marketing specifically, getting a beh…