Wonderschool Case Study

Wonderschool is a startup that helps educators open preschools and child cares in their homes.

I started working with Wonderschool as the lead content creator for their new blog in March 2017.

So far, I have…

  • Migrated their blog from WordPress.com to cloud hosting and added an SSL certificate when they rebranded from One Preschool to Wonderschool
  • Optimized new and existing content for on-page SEO
  • Managed and edited the work from a team of other freelance writers
  • Strategized content promotion and backlink building
  • Written at least 2 in-depth posts per month including designing and creating infographics and Pinterest pins
  • Oversaw social media strategy on five platforms: Twitter, LinkedIn, Facebook, Instagram, and Pinterest.


I’ve increased the blog’s page views from 0 to about 1,925 per month in six months.

I optimized our content so Wonderschool blog posts rank on the first page of Google for long tail targeted keywords in our niche.